Before I start planning my 2d animation I need to take into consideration the audience who will be watching my animation. Audience means 'the group of spectators at a public event; listeners or viewers collectively, as in attendance at a theatre or concert'. When any sort of business starts a new project they need to take into consideration: Age, Gender, Religion, Race, Sexuality, Occupation, Income etc. before they actually start making this project. You need to know exactly (or as exact as you can possibly make it) who your customers are. It's called demographics. It's part of the research you need to do before going into business. It may not go well if you have no idea who you are going to be talking to about your service or product.